Shaping strategy, brand, and growth.
Advising companies through high-stakes transitions —
from rebrands to AI transformation.
We work with executives leading strategic shifts. Our work spans brand repositioning, AI adoption, market expansion, and organizational change at global and growth-stage companies.
Executive advisory·Interim & fractional CMO·Strategic consulting
Expertise
Strategy and transformation
Guiding organizations through inflection points and leadership transitions.
- Guide companies through strategic pivots and major market shifts
- Align leadership teams around a shared strategy and growth agenda
- Advise on organizational change and risk through transition
Go-to-market and growth
Translating strategy into market momentum and measurable impact.
- Align product, marketing, and sales around shared revenue goals
- Accelerate market entry, adoption, and customer expansion
- Build scalable models for acquisition, retention, and growth
AI adoption
Building AI confidence and capability in leaders and teams.
- Build AI adoption roadmaps across teams and leadership
- Integrate AI for greater efficiency and business impact
- Advise on technology decisions that affect competitive positioning
Brand transformation
Shaping how companies are seen, understood, and positioned for what's next.
- Evolve brand architecture and narrative for changing markets
- Lead rebrands, repositioning, and new brand launches
- Build brand credibility with customers, investors, and key stakeholders
Services
C-suite advisory
A trusted advisor for senior leaders facing complex decisions, organizational change, and other high-stakes moments.
Best for
CEOs, CMOs, and senior leaders navigating organizational change, increased scope, a critical business decision, or a new leadership role.
Interim leadership
Embedded senior marketing or brand leadership to steady the team, keep key initiatives moving, and support the company while longer-term plans take shape.
Best for
Organizations facing a leadership gap, executive transition, parental leave, acquisition, restructuring, or another period of significant change.
Strategic consulting
Project-based, hands-on support to move a defined business priority from strategy to execution.
Best for
Engagements with a clear scope, timeline, and outcome that require focused senior leadership.
Fractional CMO
Executive-level marketing leadership on an ongoing basis, providing strategic direction, operating cadence, and team guidance without the need for a full-time CMO.
Best for
Earlier-stage companies preparing for growth, scaling their marketing function, or navigating a period of increased complexity and change.
Who we work with
Enterprises
Large enterprises modernizing their go-to-market, brand, digital, or AI strategies
High-growth companies
High-growth companies moving from startup mode to enterprise scale
Private equity-backed
Private equity-backed companies repositioning after an acquisition, divestiture, leadership change, or growth strategy shift
Senior leaders
CEOs, CMOs, and senior leaders navigating high-stakes initiatives, complex organizational change, increased scope, or new roles
Organizations in transition
Organizations in transition that need experienced marketing leadership before making a full-time executive hire
Marketing Fluency is a strategic advisory and consulting firm led by Rose Hartwig, a global marketing and technology executive whose advisory and leadership experience spans startups to Fortune 100 companies — including Everpure, Peloton, VMware/Omnissa, Google, Meta, Oliver Wyman and Cohesity. For over 15 years, we’ve partnered with global brands and high-growth companies, from Silicon Valley and beyond, to guide brand and growth strategy through major moments of change.
Rose Hartwig
Founder & Managing Partner
Rose works directly with CEOs, CMOs, and their leadership teams, bringing the perspective of someone who has led through the same kinds of transitions, not just advised on them. Her work spans repositioning companies, scaling go-to-market models, and guiding leadership through transformation and AI adoption.
Beyond her advisory work, Rose serves as a Board Director at Latinas in Tech, Global Advisor to Women Leaders for the World, and Executive Member of the Latino Corporate Directors Association. She also mentors entrepreneurs through Stanford University’s LBAN Business Scaling Program.
Speaking & Appearances
Rose is a frequent speaker on leadership, brand building, AI, and how organizations grow through change.
View appearances →Let’s talk.
Is your company at an inflection point? Let’s shape your next chapter.
Get in touch