Marketing strategy, branding and communications expertise

Helping companies bring category-defining products and services to market  

Marketing Strategy

Partnering with CMOs and leadership teams on all aspects of marketing strategy, planning and execution.

  • Creating comprehensive marketing plans

  • Leading go-to-market (GTM) planning and execution for new product launches

  • Driving research initiatives, developing thought leadership campaigns

  • Resource planning, recruitment guidance

  • Serving as internal team leader and acting CMO or VP of Marketing

Brand Building

Aligning brand strategy with business strategy when creating new brands, evolving existing ones or integrating acquired ones.

  • Leading corporate and employer branding initiatives

  • Developing brand architecture and positioning platforms

  • Program managing global rebrands or complex, large-scale branding projects

  • Conducting agency searches, managing teams of agencies and freelancers

  • Serving as head of brand experience brand communications, creative services

Communications

Building narratives that fundamentally shift perceptions, drive growth and connect with customers.

  • Crystallizing company and product-level positioning/messaging

  • Aligning messaging across high-impact internal and external touchpoints

  • Creating and refining presentations, video scripts, pitch decks, product demos

  • PR agency search, selection, management